How Alimendid Found New Markets Using Google Ads
The Brief
Alimendid provides fast and affordable legal assistance to parents who want to claim child maintenance. This is particularly valuable for a great many parents across Europe.
They came to us to:
- Test product-market fit on a global scale to identify up to 5 of the best international countries for future expansion.
- Conduct market research and map customer profiles.
- Increase the number of enquiries from international markets.
The Challenge
This service is only ordered when it is truly needed — you cannot sell it to someone who does not require it. This means all marketing must be built on thorough customer profiles. Otherwise the service may not appear in front of the right people and advertising spend is wasted on the wrong keywords.
How We Got There
Our task was to test export marketing and conduct market research to find up to 5 of the best export markets. We were looking for countries with:
- A strong and reliable legal system with clear processes for processing maintenance claims.
- Sufficiently high income levels to order the service.
- A culture of spousal support and maintenance claims.
Our research included feedback surveys and thorough analysis of forums, blogs, news and legal systems across 50 candidate countries. We then tested ad receptiveness and website engagement to narrow down to up to 5 target countries.
"I am very satisfied with the results from the Onte team. They responded quickly and were proactive in managing all advertising campaigns. Throughout the work, their attention was on advertising costs and they were always looking for ways to achieve the best possible results with a limited budget. If you want to grow your business or start exporting, I strongly recommend reaching out to them."
Martin Simmermann
CEO – Alimendid
5 New Export Markets
Identified and validated through data-driven market testing
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