How Amsel Clinic Reduced CPA by 52%

The Brief

Amsel Clinic is a private plastic and general surgery clinic based in Estonia, serving clients across Northern Europe and the Baltics.

They came to us to:

• Launch services into the Finnish market.
• Conduct market research and map customer profiles.
• Reduce average cost per lead (CPA) across all marketing channels.
• Integrate internal data to personalise customer service and enquiry onboarding.

The Challenge

In this sector, trust and quality are the primary selling points. At the same time, competition is fierce — especially at an international scale. Word of mouth and personal recommendations play a very important role in choosing a clinic. Building trust through cold marketing alone is very difficult, and doing it profitably even more so.

How We Got There

1. Set up analytics and conversion tracking on the new website via GA4 and Google Tag Manager.
2. Conducted market research, competitive audit and customer profile mapping to build strong hypotheses before starting market testing.
3. Launched precisely targeted ad campaigns on Google Ads and Meta.
4. Built email marketing integrations and automations to support personalised enquiry handling.
5. Continued A/B testing of ads and refining audience targeting in line with market changes and opportunities.