How We Improved Barefilter.no's SEO Score by 11.7 Points and ROAS by 110%

The Brief

Barefilter is one of Norway's leading air filter e-commerce stores, serving private individuals, businesses and public institutions. They have many customer segments and a very broad product range.

They came to us to:

• Improve the website's SEO ranking and traffic quality, alongside improving website conversion rate.
• Conduct market research and map customer profiles.
• Improve advertising ROI and sales revenue.

The Challenge

Competition in the filter market is fierce — there are at least 5+ e-commerce stores in every market selling very similar or even identical product classes. For a single filter type there are often many different sizes, and from an SEO perspective the difference can sometimes be just a couple of numbers or characters. Some customers buy filters once every few years, others several times a year. Basket values also vary enormously, and the market is seasonal.

This means website analytics must be as accurate as possible and fully trustworthy. All hypotheses and strategy changes depend on this data. Without reliable data, the entire marketing operation is essentially random.

How We Got There

1. Customer profile mapping and e-commerce analytics setup. Technical SEO work on the website.
2. Creating and integrating Google Merchant Centre product feeds.
3. Building and developing the Google Ads advertising environment.
4. Creating email marketing automations.
5. Ongoing A/B testing, SEO work, market monitoring and keyword optimisation.

Within the first 3 months, we got the top 10 products ahead of competitors and achieved first position on Google SERPs. SEO positions rose steadily month by month and cart abandonment fell consistently. The result was significantly higher quality traffic, greater visibility, substantially higher website visits and more profitable ads.