How Food Force Achieved 3000% ROI Growth

The Brief

Food Force is one of Estonia's leading producers of food packs, snacks and confectionery. Their customers are hikers, military enthusiasts, emergency preparedness stockpilers and hobby consumers.

They asked us to help:

• Significantly improve the current marketing situation and help the company hit quarterly growth targets.
• Launch sales into neighbouring countries and open new markets.
• Make e-commerce analytics more accurate and transparent.
• Integrate and develop email marketing systems.
• Map customer profiles and localise the website.

The Challenge

Customer feedback on Food Force products was very strong and positive, so growing existing customer lifetime value was not the biggest challenge. The main challenge was formulating the right messages so that the company's three primary customer segments could see themselves represented in the right format and context.

The second challenge was the initial e-commerce user experience — browsing products and building a cart was unnecessarily cumbersome. Product filters were not set up in the most user-friendly way and product category browsing happened across separate pages.

How We Got There

1. Rebuilt the entire advertising strategy to direct budget towards the highest ROAS.
2. Set up website analytics and user experience monitoring systems.
3. A/B tested ads to increase the initiation of purchases, while simultaneously improving the website user experience to maximise the share of visitors completing a purchase.
4. Integrated email marketing systems.