How Kaalukirurgia Keskus Grew Revenue by €2 Million in Two Years

The Brief

Kaalukirurgia Keskus is one of the region's largest private bariatric surgery clinics, performing over 600 operations per year.

Our brief was to:

• Increase the number of enquiries in key target markets: Finland, Sweden, Norway, the UK, Ireland and Estonia.
• Reduce the average cost per enquiry across all marketing channels.
• Increase the average enquiry conversion rate.
• Grow revenue by €1 million per year.

The Challenge

The Kaalukirurgia Keskus customer profile is comparatively unique, which meant we needed thorough market research, psychographic customer profiles and a step-by-step marketing plan to achieve strong results.

These tools needed to deliver improvements across four areas: more enquiries for the same budget; a clearer overview of data flows and the metrics that matter; retargeting systems to increase enquiry conversion rates; and more personalised enquiry handling with tailored email marketing automations.

How We Got There

The focus of the first months was on customer profiles and market research. On the basis of this, we rebuilt all other systems more thoroughly. From there, activities were scaled and expanded into international markets.

Working together with the Kaalukirurgia Keskus marketing team, we significantly steepened the company's revenue trajectory — achieving €2 million in revenue growth over two years against an initial target of €1 million per year.