How LEVI Grew Digital Sales by 36% Using Google Ads

The Brief

LEVI Design Shop sells designer gifts, clothing, cosmetics, accessories, home décor and other design products. It is a competitive market with a relatively broad target audience — multiple customer personas ranging from once-a-year Mother's Day shoppers to lifestyle clients.

They came to us to help with:

• Increasing the profitability of Google ad campaigns.
• Increasing average basket size.
• Increasing customer lifetime value (CLV).
• Reducing cart abandonment.

The Challenge

As an e-commerce business, Google Ads, Shopping campaigns, social media and email marketing are at the centre of their marketing strategy. They already had an in-house social media team and email marketing was covered by existing automations. Google Ads, website analytics and CRO work were entrusted to us.

How We Got There

We first audited the entire website data collection process to identify which products generate the highest revenue. Then we assigned the most profitable products to each customer persona and began A/B testing these hypotheses.

Tools used:

• Analytics: Google Analytics 4, Tag Manager, HotJar, Google Merchant Centre.
• Advertising: Google Ads, Microsoft Ads, Google Shopping Ads.
• Reporting: Looker Studio performance dashboard, Funnelytics for workflow mapping, Figma for purchase journey design.

It took approximately 1–2 months to find the right balance. Today we deliver approximately 2x more digital sales for the same marketing budget — without increasing media spend or using complex third-party tools. Results came from solid customer research and profile mapping, combined with A/B testing and a precise ad strategy.