How Wisby Successfully Entered 4 New Countries in 6 Months

The Brief

Wisby is a beverage packaging label printing startup with a mission to modernise the labelling process for bottles, cans and glass packaging. They operate in a somewhat old-fashioned industry where digital innovation takes time, as large brands adopt new technology slowly. Wisby is agile and determined to change that.

They brought us in to:

• Launch profitable exports into Scandinavia, Central Europe and Poland.
• Conduct market research and product-market fit testing.
• Manage paid advertising campaigns in multiple languages.
• Localise ad copy and creative.
• Help identify B2B partnership opportunities with well-known brands.

The Challenge

This was a fairly labour-intensive task as we had to work across roughly 8 different countries simultaneously. We needed to identify the most profitable export markets for Wisby as quickly and cost-effectively as possible. A second important aspect was localising the website for protectionist markets (Germany, Sweden, Norway, Iceland etc.).

How We Got There

Together with Wisby's marketing team, we ran a 2-week test to see which countries were willing to use the service in English and which required native-language content. Using Google Tag Manager, we added a conversion event that measured language switching — giving us insight into how many visitors browsed in English versus how many wanted to change language.

We quickly found that in quite a few markets there was no actual need to localise content. This saved time, accelerated time-to-market and saved the company thousands of euros in translation and web development fees.

The next step was to create a high-value offer to persuade businesses to switch from their current supplier to Wisby:

• Free delivery on first X orders.
• First order completely free including delivery — no risk to the business.
• Fastest possible delivery.
• Premium quality printing with the latest print technology.
• A simple ordering environment allowing users to upload or design their own label.

The target audience adopted this offer quickly. Business owners felt that someone had finally come to market who understood them and offered the right solution to their everyday problems.